About :: Our Company

Chris Redlitz

A 20-year Internet and retail industry veteran, Mr. Redlitz co-founded Adauction, the leading online marketplace and exchange for media which leverages the power of the Internet to bring media planners, buyers and sellers together in one marketplace. At Adauction, Mr. Redlitz was successful in building the company to a 150-person business with strong revenues. He also helped raise over $90 million in funding for the company. In 2000, Mr. Redlitz received Ad Age's i20 Award for his accomplishments in the development of interactive advertising and was recognized as one of the most influential people in online media and marketing. Prior to Adauction, Mr. Redlitz served as senior vice president of sales at H.O.T. Coupons, an online coupon division for Money Mailer Inc. Early in his Internet career he helped found one of the first independent online yellow pages, On Village, which was acquired by World Pages. For more than ten years Mr. Redlitz worked at Reebok International where he held management positions in sales and marketing. During his tenure with the company annual sales grew from $15 million to $2.5 billion. True to his entrepreneurial spirit and interest in health and fitness, Mr. Redlitz owned and operated one of the first boutique sports retail chains in Southern California. Mr. Redlitz has a B.S.B.A. from San Diego State University.

December 28, 2005 in Team | Permalink

François Schiettecatte
Co-Founder & Chief Scientist

François Schiettecatte is a successful entrepreneur and technologist. Prior to Feedster, François ran FS-Consulting, Inc, a consulting firm focused on specialized information retrieval applications.  With a strong background in indexing and searching, François developed a web based electronic journal system called ScienceServer.  This product was later sold to Elsevier Science and remains on the market to this day.  In early 2003 François also founded a weblog search engine company, RSS-Search.  Recently François and Scott merged their companies to form the new Feedster, LLC. In addition to his technology activities, François is a visiting Fellow at the City University of London.

December 28, 2005 in Team | Permalink

Oren Michels
VP Business Development

Oren Michels joined Feedster in March 2005. Before Feedster, Oren was president of Colt HR, the leading provider of outsourced benefits administration software and services to the mid market. At Colt, Oren led the company's expansion of its sales, marketing, operations and technology capabilities, and has negotiated long-term technology and outsourced service contracts with major new clients including Google and the California Bankers Association. Before joining Colt, Oren co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; was President of winebid.com, where he oversaw the company's growth from a three-person startup to a position of global leadership in the online fine and rare wine auction market; and served as COO of two manufacturing companies and as CEO of The Groundlings an entertainment production company in Hollywood.

Oren began his career as a software designer for Hughes Aircraft. Over the past fifteen years, Oren has consulted to companies in a wide range of industries on management, financial, marketing, and information technology issues, and has spoken on these subjects at conferences around the world. He holds a BS in Electrical Engineering from MIT and an MBA in Finance and Entrepreneurial Studies from UCLA's Anderson School.

December 28, 2005 in Team | Permalink

Brent Whitney
Vice President Engineering

Mr. Whitney comes to Feedster from LesConcierges where, as CTO and Co-founder, he focused on delivering CRM solutions to the personal services market. Prior to joining LesConcierges, Brent was CTO and Co-founder of healthshop.com, an eCommerce company aimed at the alternative healthcare market, and was instrumental in raising over $28M in venture capital and strategic partnerships. As technology chief, he directed technology efforts around CRM, WMS and eCommerce initiatives. Prior to healthshop.com, Brent served as senior technology consultant to E*Trade where he led multiple software development teams focused on building real-time content management solutions, including personalization and eCommerce products. Before E*Trade, Brent was Director of Engineering at Starwave Corporation where he was responsible for ESPN.COM, NBA.COM, NFL.COM, various Fantasy Sport Games and proprietary eCommerce technology that supported multiple subscription-based products. Brent spent eight years at The Boeing Company. He earned a BS in Computer Science/Math from Seattle Pacific University and a Masters Degree from Seattle University.

December 28, 2005 in Team | Permalink

Board Of Directors

Chairman of the Board
Marco DeMiroz
Managing Director
Selby Venture Partners
Board member Active-Semi and ModViz
Board observer of Fabric7 Systems


Board Members
Josh Kopelman
Managing Director
First Round Capital, a seed-stage venture fund. Josh is an inventor on five U.S. Patents for his work in Internet technology and co-creator of the Kopelman Foundation along with his wife.


September 19, 2005 in Team | Permalink


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