A 20-year Internet and retail industry veteran, Mr. Redlitz co-founded Adauction, the leading online marketplace and exchange for media which leverages the power of the Internet to bring media planners, buyers and sellers together in one marketplace. At Adauction, Mr. Redlitz was successful in building the company to a 150-person business with strong revenues. He also helped raise over $90 million in funding for the company. In 2000, Mr. Redlitz received Ad Age's i20 Award for his accomplishments in the development of interactive advertising and was recognized as one of the most influential people in online media and marketing. Prior to Adauction, Mr. Redlitz served as senior vice president of sales at H.O.T. Coupons, an online coupon division for Money Mailer Inc. Early in his Internet career he helped found one of the first independent online yellow pages, On Village, which was acquired by World Pages. For more than ten years Mr. Redlitz worked at Reebok International where he held management positions in sales and marketing. During his tenure with the company annual sales grew from $15 million to $2.5 billion. True to his entrepreneurial spirit and interest in health and fitness, Mr. Redlitz owned and operated one of the first boutique sports retail chains in Southern California. Mr. Redlitz has a B.S.B.A. from San Diego State University.