Automated Self Service Engine to Build Targeting Channels
Today the company announced it has launched an automated self service engine for the Feedster Media Network. The self service process will make it easier for publishers to sign up and participate in Feedster’s evolving RSS ad solution. This will populate 20 different channels to enable advertisers to reach users via RSS ads in highly targeted channels such as Technology, Arts & Entertainment, Health & Fitness and Travel & Recreation.
Working with marketers such as Sun, Microsoft and CPM, Feedster’s Technology channel proved that its advertising network can provide a new, highly targeted means for advertisers to reach the micro audiences that are growing through RSS feeds.
“Feedster will allow large and small publisher to generate revenue from their feeds. As RSS continues to grow at rapid pace, advertisers are discovering RSS as effective targeted channel,” says Chris Redlitz, Feedster’s President. “RSS is a non-intrusive, opt-in platform that reaches users defined by what they elect to read through their RSS subscriptions.”
“Blogs are increasingly driving value and fueling growth opportunities for everyone. Feedster provides a way for us to reach this community in aggregate and effectively deliver our message,” says Rhodes Klement, Sr. Director Global Brand and Advertising, Sun Microsystems. Sun was an early user of the Feedster Network while it was still in formation.
“Starcom recognizes the synergy between this new format for publishing and the shift in audience behavior. We selected Feedster to integrate our message within relevant and timely content and deliver it to an audience that would help us extend our message,” says Brandon Starkoff, Associate Director, Starcom Worldwide (Sun’s agency).
Recently, CMP Media's TechWeb Network broke a new RSS ad campaign with Feedster to publicize its second annual Blog-X Awards, which recognizes the best independently published technology blogs in the industry.
"CMP Media wanted to capitalize on the synergies between RSS and the shift in audience behavior towards blogging," says Ray Manna, Director, Online Audience Development Marketing for CMP Media's TechWeb Network. "Feedster made the process easy and efficient helping us reach its Technology Channel users with a key message about our second annual Blog-X Awards."
Advertising on the Feedster Media Network will be priced on a variable CPC basis depending on which channels are selected by marketers. “We provide the opportunity for blog publishers to monetize their efforts with relevant advertising from advertisers,” concludes Mr. Redlitz.